Each December in Lynchburg, there’s a night when The Holler feels just a little bit brighter, and not just because of the hundreds of twinkling lights strung across a towering whiskey-barrel tree. It’s because families, friends, locals, out-of-towners, and the occasional wide-eyed first-timer all gather at the Jack Daniel’s Visitor’s Center for one of Tennessee’s most beloved holiday traditions: the annual lighting of the Jack Daniel Distillery Barrel Tree at Christmas in Lyn

It took 10 long, hot Tennessee summers to produce the new limited edition Jack Daniel's Tennessee Whiskey.

Nathan ‘Nearest’ Green was born in 1820, approximately 45 years before the end of the Civil War. He was an enslaved man who was known...

The Jack Daniel’s World Championship Invitational Barbecue will return to the historic Lynchburg Square and Wiseman Park on October 8-9.

Jack Daniel’s makes history today by naming Lexie Phillips as it’s first female Assistant Distiller. The move makes her the first woman...