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More to do if you're going to Roo: Whiskey Trail
Your first stop should be the Tennessee Whiskey Trailhead and Welcome Center located on the campus of the world-famous Jack Daniel Distillery in Lynchburg, Tennessee, only about 30 minutes from Manchester. Here, you can grab a free Tennessee Whiskey Trail Passport and officially begin your whiskey adventure.

Ryan P. French
2 min read


Explore the History of George Dickel at Cascade Hollow
Cascade Hollow Distilling Co. is home to the award-winning George Dickel whisky. This historic spot offers guided tours, tastings, and a deep dive into Tennessee whiskey tradition.

Amanda McGowan
2 min read


The Jack Daniel's Barrel Tree Lighting Tradition Returns on Saturday, December 6th.
Each December in Lynchburg, there’s a night when The Holler feels just a little bit brighter, and not just because of the hundreds of twinkling lights strung across a towering whiskey-barrel tree. It’s because families, friends, locals, out-of-towners, and the occasional wide-eyed first-timer all gather at the Jack Daniel’s Visitor’s Center for one of Tennessee’s most beloved holiday traditions: the annual lighting of the Jack Daniel Distillery Barrel Tree at Christmas in Lyn

Ryan P. French
3 min read


🌸 The Ultimate Spring Guide to Experience Tennessee
Springtime in Tennessee is pure magic—rolling hills are bursting with fresh blooms, rivers are flowing just right for a perfect paddle...

Ryan P. French
4 min read
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