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music
industry
census
southern middle & upper Cumberland Music Study
The Tennessee Entertainment Commission has partnered with Sound Diplomacy to do 3 regional music studies. The goal of the studies is to learn more about a region's music ecosystem and help guide the cities and communities in that region to use music to drive the economy and bolster tourism.
three aspects of the study
ASSET MAPPING
ONLINE CENSUS
ROUND TABLE
DISCUSSIONS
WHO IS SOUND DIPLOMACY
Sound Diplomacy is a global research and strategy consultancy committed to building and supporting sustainable ecosystems that bring economic development to people, places, and cities.
what is a music ecosystem?
A music ecosystem refers to the interconnected network of individuals, organizations, technologies, and institutions that contribute to the creation, distribution, promotion, and consumption of music. It includes:
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Artists & Creators – Musicians, composers, producers, and songwriters.
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Industry Professionals—Managers, agents, A&R representatives, publicists, and marketers.
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Distribution & Platforms—Record labels, streaming services (Spotify, Apple Music), and digital aggregators (DistroKid, TuneCore).
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Performance & Live Music – Concert venues, festivals, promoters, and booking agents.
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Media & Promotion—Radio, podcasts, social media influencers, music blogs, and traditional press.
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Music Rights & Royalties—Performance rights organizations (ASCAP, BMI), copyright laws, and licensing agencies.
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Education & Community – Music schools, mentorship programs, and fan communities.
join the music directory today
The Real Music Directory was created by the Tennessee Entertainment Commission, the leading music, film, and entertainment organization within the state, to ensure creatives and businesses continue to thrive and succeed in the home of the music capital of the USA.
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The Real Music Directory is open to Tennessee musicians and music businesses.