• Elena Cawley

Fans party, dance, sing along, enjoy Jack Daniel’s at Lynchburg Music Fest


Holly Burns and Crystal Franklin, from White House, Tennessee, came to experience Lynchburg Music Fest and became fans of Jack Daniel’s drinks.
Holly Burns and Crystal Franklin, from White House, Tennessee, came to experience Lynchburg Music Fest and became fans of Jack Daniel’s drinks.

This year’s Lynchburg Music Fest brought music enthusiasts and festival lovers stellar performances of fun-loving musicians, including Cody Jinks, Hardy, Joe & Martina, Jameson Rodgers, Walker Hayes, and more than 30 bands on three stages. Fans partied, danced and sang along. To enhance the fun times, food trucks provided delicious food and refreshing drinks. One of the main vendors and primary sponsor of the event was Jack Daniel Distillery.

Lynchburg Hardware General Store and Barrel Shop offered Jack Daniel’s merchandise, including apparel, hats, mugs, coasters and bottle openers for guests to purchase to remind them of the exciting experiences at the festival and of Lynchburg, home to Jack Daniel Distillery.


This year, the event featured a Whiskey Row and Wine Circle to offer music fans tastes from several distilleries and wineries in the area.


Jack Daniel Distillery offered guests a taste of its famous whiskey, including “America’s classic cocktail” Jack and Coke, a delicious combination of Jack Daniel's Old No. 7 and fizzy coke.

Festival attendees Holly Burns and Crystal Franklin, from White House, Tennessee, came to experience Lynchburg Music Fest and became fans of Jack Daniel’s drinks.

This was their second time at the festival. They had a memorable experience last year at the event.


“It’s amazing,” Holly said on Saturday, July 10. “It’s my favorite. That’s why we came back. I love the music and the vendors. All of the vendors have been really fun.”


One of Holly’s favorite moments this year was Cody Jinks’ performance. Crystal also loved the festival and had “such a good time,” she said. Holly and Crystal enjoyed the refreshing taste of Jack and Coke, presenting vanilla and caramel notes. They plan to return to Lynchburg and tour the distillery.


“Jack Daniel’s is our new favorite,” Crystal said. “I was never a whiskey drinker until this festival, and now I’m all about Jack and Coke. We will be back and visit the distillery.”

In addition to Jack Daniel Distillery, American Craft Distillers of Lynchburg also sponsored the event, and attendees had the opportunity to have some of the best whiskey not only in the region but around the country. Thanks to the festival’s sponsors, fans were able to get cold beer and beverages at tents spread out across the grounds.


Lynchburg Music Fest began to bring together top talent and up-and-coming musicians to Lynchburg to celebrate music and whiskey in 2019. Jack Daniel Distillery has supported the festival since its beginning. Lynchburg Music Fest has expanded and now partners with multiple distilleries in the region and more than 50 local vendors. Lynchburg, Tennessee, is now not only known as the home to the historic Jack Daniel Distillery, but for being home to the Lynchburg Music Fest 100-acre site.


To learn more about Lynchburg Music Fest, visit www.lynchburgmusicfest.com. To learn about Jack Daniel Distillery, go to www.lynchburgmusicfest.com. See Jack Daniel’s recipes here.