On the morning of September 15th, Whiskey Waffle rolled out its welcome mat in Downtown Lynchburg. Within just three hours, this brand-new food truck had sold out and garnered 1k Facebook likes. This was an indication of the success they would experience in the following weeks.
Rebecca Cooper, the owner of Whiskey Waffle, is no stranger to Lynchburg. From the time she was 14 years old until now, she has been a valuable and active member of the community. She began to dream of owning her own restaurant after working in several local restaurants. For first-time restaurant owners, like Rebecca, food trucks offer the opportunity to experiment, be creative, and potentially see great returns.
The food truck industry is growing, with an estimated annual growth rate of 7.5% from 2015 to 2020. According to Zagat there are an estimated 2.5 billion people who eat street food from food trucks every day. There is no question that Whiskey Waffle is on trend for a prosperous future in the food truck industry.
Whiskey Waffle offers a wide range of food selections, including its OG Waffle, sweet and savory options, and fun kid's menu choices. Additionally, they are taking notice of what their customers are asking for and adding new items to their menu, such as spicy chicken and waffle fries.
With the Lynchburg community embracing Rebecca Cooper's vision, Whiskey Waffle will continue to grow and thrive.